Auto Trader case study

Auto Trader case study Auto Trader case study logo

The brief

To work with Auto Trader to integrate Glass’s identification, technical and specification data, replacing the incumbent supplier.

Auto Trader wanted to overhaul the user experience of autotrader.co.uk and its products, to give users a more engaging experience and enhanced way of searching for vehicles. To achieve this they needed a key strategic partner which they were confident Glass's would be.

The project touched every part of their business. Every product. Every client. It was a huge undertaking and required maximum effort from both parties to guarantee success.

The work

With so many stakeholders involved, organisational process flows and project milestones were created to manage the transition. A ‘control room’ was set up in Auto Trader’s Manchester office which became the hub of all project activity due to the scale of the operation involved which touched on around 300 technology staff.

Working on projects of this magnitude requires a clear partnership approach and not one of client and supplier. Our team spent a lot of time in Auto Trader’s offices, and not just because the coffee is better.

The team’s relationship with their contemporaries at Auto Trader was vital to the success of the project; Auto Trader knew the bits of information they wanted, we knew the quickest and easiest way to deliver it to them. When Auto Trader needed access to data sets that weren’t already available, we made them available and accessible within moments of the request.

This collaborative approach was what truly made the project a success. The best news? The enrichment and enhancement is planned to continue.

The results

A better, more engaging search experience for Auto Trader’s users – e.g. their Discovery Search proposition.

Glass’s and Auto Trader have created a more thorough and useful search functionality for the users of autotrader.co.uk thanks to the breadth and depth of the data Glass’s can offer. Which is exactly what you would expect from the UK’s largest digital automotive marketplace.

What Auto Trader say:

“We’d been with our previous data provider for some time. The thought of switching the supplier of the data that is so integral to our business was a daunting one. The way the Glass’s team were flexible in the way they worked, honest and transparent about what could and couldn’t be done and always on hand to answer any questions we had, was both refreshing and vital to the success of the project.

Now our customers enjoy a much greater experience on our website. We’ve built the foundations that will enable us to work together in the same manner for years to come.”
Rob Severs, Head of Product, Auto Trader