Motorcycle dealer market sentiment

Paul McDonald

19 Oct 2018, Editorial

The used market has generally been buoyant for some time now. However, recent feedback from dealer visits was more negative, with an increased number of respondents holding the view that business was not as good as this time last year. One possible reason could be improved manufacturer offers including low monthly payment PCP deals. This has likely encouraged more to look at purchasing new rather than used. The market has by no means been poor however, with a slight overall majority of dealers holding the opinion that the market was broadly in line or even stronger than last year.

Vast ranges of machines continue to be popular, with the adventure market remaining particularly buoyant. Some dealers held the view that Honda Africa Twins are a strong used choice as well as new. Sports machines in the £2-4,000 price bracket are attracting healthy demand, whilst 125cc machines continue to be sought-after.

It was better news regarding stock availability with the majority of respondents holding the view that it had improved recently. A number of dealers have seen an increase in part exchanges, whilst the recent trend of increasing amounts of machines returning to the market at the end of PCP contracts continues. In addition, the quality of these machines are generally of a high standard. However, despite the recent improvements in this area, a number of dealers still report difficulty locating quality stock with low mileage.

Although October produced some typical wet and windy weather at times, there were also periods of pleasant, dry and warm weather making for some decent riding conditions. Taking into account the time of year, a modest ease has been applied across much of the guide, except where trade feedback or evidence from the market place has indicated other necessary adjustments.

This article was originally written for British Dealer News.

About the author

Paul McDonald

Paul McDonaldLeisure Editor

Paul has worked for Glass's since 2001 in various customer and vehicle valuation orientated roles, before becoming Leisure Editor just over a year ago. In his current role, he's responsible for keeping up to date with conditions and trends in the Motorcycle and Touring Caravan markets so we can provide accurate and reliable values to our subscribers. This means he's out and about a lot visiting dealers, manufacturers and auctions as well as analysing observation data.